Welcome to BAM, the Altafulla Mar Blog. My name is Jordi Ferré and I am the hotel manager. Just 1 year ago, together with the family that owns the establishment and my good friend Bernat Cañellas (a great gastronomic director and my professional half-tonk) we started the dream of making this great and exciting hotel project a reality. Only one year? well, in reality it has been much longer since the day the first stone of the building was laid, but only 1 year since the official opening date of the Altafulla Mar Hotel was set, therefore the day when the

The words “reputation” and “online”, linked together and described as such, define exactly the reflection of a brand’s prestige on the Internet. But how does this affect us as hoteliers? Does everyone have the right to give their opinion about us? Due to the unstoppable rise of the current free bar of hotel criticism, it is interesting to evaluate the point of view from the inside of a hotel and to read first-hand the effects that a simple opinion can have, whether in positive or negative aspects. Hotel establishments, unlike many other sectors, are the target of our guests’ criticism of us.

In a world where we have been driven by the imperative need for immediate response, tourist establishments with personal attention have to update ourselves by looking for new ways to interact with our customers as quickly as possible. With this starting point in mind, this 2017 season at Altafulla Mar Hotel we have incorporated an internal instant messaging service based on a platform used worldwide: Whatsapp.This new service, which obviously does not require a prior instruction booklet, and which can be set up from the time of check-in until the time of check-out (respecting the privacy and data protection policy of

Family holiday reservation, Sunday 17 May 1992. Paqui and José in the after-dinner conversation.José (father): “Paqui, where do you want to go on holiday this August with the children and the grandmother?Paqui (mother): “Well, to Coma-ruga José, where are we going to go? Then we’ll go to Viajes La Ballena Viajera and make a reservation, they always choose a good hotel for us, they know them all”.Family holiday booking, Sunday 11 March 2018. Paqui and José in the family whatsapp group.José (father): “Look Paqui! Raul, the new Account Manager who works with me has just posted a live Storie on his

 On the occasion of World Recycling Day, at the Altafulla Mar Hotel we have joined the challenge to completely eliminate plastic from the hotel before the end of 2020, and there is no better way to start than with the water bottles in the minibar.The “Agua en Caja Mejor” project not only consists of a sustainable bottle, but for every hastag published on social networks a new tree is planted, with the goal of 100,000.